How to pinpoint your market geographically?
Geographical mapping of your customers will help you to create specific marketing plans to reach potential customers. Segment customers by their zip code, area codes and keep them in separate silos for geo-centric marketing.
Geographical Marketing Radius (GMR)
Your GMR profiling enables you to segment your prospects based on the distance (miles) from your business. By using GMR data of your customers you can personalize direct marketing to reach prospects coming in one zip code or geographic location. GMR based direct marketing can be used by financial marketers to promote unique financial services to specific user groups.
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