Monday, August 17, 2009

Map your market geographically

How to pinpoint your market geographically?

Geographical mapping of your customers will help you to create specific marketing plans to reach potential customers. Segment customers by their zip code, area codes and keep them in separate silos for
geo-centric marketing.

Geographical Marketing Radius (GMR)

Your GMR profiling enables you to segment your prospects based on the distance (miles) from your business. By using GMR data of your customers you can personalize direct marketing to reach prospects coming in one zip code or geographic location. GMR based direct marketing can be used by financial marketers to promote unique financial services to specific user groups.

Wednesday, August 5, 2009

Archive for digital marketing - (sort of)

Email marketing is the seen as the catalyst for enhancing the visitor count of your website. This new way of customer acquisition and retention is the most cost effective way to generate new business leads.

Why should I build a email database for email marketing?

Reduce customer acquisition cost – Email marketing is the most affordable piece of marketing in comparison with traditional marketing channels like print media.

Trackable
Email can be monitor for delivery, clicks and the response to the campaign can be immediately measured. This helps marketers to guage the effectiveness and ROI of email marketing.

Quick turn around

Compared to other marketing channels, email marketing can be easily executed. The start to finish of an email campaign take less time than other media.

Drive website traffic

Email promotions with embedded links to targeted landing page in website can be the most effective way to targeted traffic to your website. Your advertisement or e-newsletter can engage customer through personalized email campaigns.

Brand building

Regular email communication, newsletters create close relationship with your customers at less cost and with more value. Each digital communication can reinforce your brand value across your customer base.

Trigger marketing

Customer retention can be improved by formulating trigger campaigns. This could be done thorough welcome emails, special offer promotions, seasonal offers, thank you mails,. These auto responder mails ensures the sustained name of your brand in the market.

Take stock of the growing importance of email marketing. Start giving importance to list building of your customer database. Manage your project with professional staff or get outside support to manage your database. These steps will help you to increase revenue through permission email marketing.

Tuesday, July 21, 2009

Drive customer growth- Email Power

Email is the most prevalent way to reach B2B audiences and drive customer growth in Financial sectors. Forester Research report shows that more than 95% of use or are planning to incorporate email channel in their marketing.

While statistics point to the growing popularity of email communication for biz, it also throws light on how targeted emails can build relationship in more ways than one!

Land your brand with targeted email communication


Remember, audiences derive their impressions about your brand/ product offerings from what they see, hear, read! Give them value and they give them business.

Provide consistent content, along with your brand promise. Position your brand personality with niche offerings.

Here's four popular email strategies for maximizing value from digital marketing.

* Turn clients and prospects into brand advocates

* Reduce customer churn rates

* Build permission e-mail database

* Personalize your marketing messages for optimum relevance

Lesson learned

Organic growth of subscribers in your database can open key opportunity for financial service providers. This involves in delivering relevant with email communication for high-value growth of relationship with customers.

Tuesday, April 21, 2009

Add Drive to Your Marketing Efforts with Financial Market List


FinancialMarketsList serves wide gamut of organizations worldwide. Our list has the freshest and accurate information of who and who of the financial sector worldwide.

The lists are available in two forms – prepackaged list and customized list.
The ready-to–use list is comprehensive with range of information starting from the number of contacts in each state, date of updations along with opt-in information. The contact details include email address, name, surname, company name and many more. Above is a screenshot of our list:

In customized lists you can drill down to your preset criteria to start a successful marketing campaign right away. Our numerous selects will allow you to target your campaign by annual revenue, number of employees, and more. Here is a list of some of our selects:

Selects

  • Fax Numbers

  • Number Of Employees

  • Job Title

  • HQ or Branch Location

  • SIC Code

  • Years in Business

  • Revenue

We have been successful in enabling marketers open up new prospects and sales consequently. Our list will bring down your marketing expenditure, save valuable time and allow you to focus on more serious chores of marketing management. To top it all you will get access to top honchos in the financial domain to promote your products or services.

Looking for one such support? Please fill in the form and we will touch base with you asap.

Your privacy is our priority.